This is a Product Magazine introducing the first-ever Harry Potter x Pandora collection. This magazine was distributed to all global store staff (30,000) and Pandora employees to serve as a vital training tool on new projects. DOWNLOAD HERE.
Pandora Me // When this collection launched in October 2019, it was an instant best-selling for Pandora. Completely rethinking Pandora’s approach for jewelry, this collection introduced a new carrier system, micro-dangle charms and single stud earrings. Pandora hired Millie Bobby Brown as the face of the collection and a I developed a TOV that targeted Gen Z. From Q&As with MBB to social, retail, PR and more, my team and I played a vital role in the success of this exciting new collection.
Ashley Niedringhaus
travel writer
As the highest-ranking copywriter, I was tasked with bringing the voice of the world’s largest jewelry brand to life. I worked across all departments — product, design, PR, retail, email, digital, social media and marketing — to ensure alignment, consistent messaging and engaging copy reached Pandora’s consumers. I have made a select number of samples available for download. Please email me to see more.