I help brands transform their content operations by combining editorial excellence with AI strategy. With nearly a decade of global experience, I've delivered measurable results—including reducing content production costs by 75% while elevating quality and maintaining brand voice.

Most recently at Jellyfish, I pioneered GenAI integration for luxury clients like FARFETCH, Spotify, Google, and De Beers, serving as the U.S. lead copywriter for the agency's custom AI tool. At Meta, I contributed to GenAI content development before the company's AI restructuring. My work spans strategic content leadership, prompt engineering, team development, and cross-functional collaboration.

What I bring:

Editorial strategy that drives measurable business impact | AI-powered content innovation & prompt engineering | Global team leadership and talent development | Deep expertise in luxury, lifestyle, and tech brands | Cross-functional collaboration across design, social, and video | Inclusive brand voice development

My background:

After spending nearly a decade living abroad in Bangkok and Copenhagen, I now live in Brooklyn with my family. I'm passionate about sustainability, fashion, and the intersection of human creativity with AI.

What's next:

I'm seeking senior content leadership roles where I can drive innovation, mentor teams, and deliver transformative results. Let's connect if you're building something exciting in the content, AI, or brand strategy space.